STUNNING NEW URUS SE WIDETRACK PROGRAM GLOBAL LAUNCH
Urban's newest Lamborghini Widetrack program is here. Urus SE Widetrack was recently launched simultaneously in Milton Keynes, UK, and Las Vegas, USA.
The new Urus SE Widetrack represents a ground-up reimagining of Lamborghini’s hybrid super SUV that took over 9,000 hours to design and develop.
Donning an attention-grabbing Inozetek Gloss Pearlescent Pearl Marigold Orange wrap, nearly every exterior surface of the Urban Urus SE Widetrack has been refined and enhanced with bespoke carbon fiber components, all designed and produced in-house.
The front of the new Urus SE Widetrack immediately lets you know this is not a stock Urus SE. The new SE Widetrack features a three-piece carbon fiber splitter with canard end planes and a complete carbon fiber replacement hood with exposed and functional ‘bull nose’ vent design inspired by the Aventador SVJ. The 3D printed vent inlets and outlets are finished in Lamborghini's iconic Hex pattern.
The Widetrack body is 40mm wider than a stock hybrid Urus. The wide arches that lend the Lamborghini its extra breadth feature exposed carbon elements. The rest of the program includes a new rear bumper, that outrageous carbon fiber diffuser, and what’s called a dramatic ‘double stacked’ aero feature. Or, as it might also be called, a carbon fiber upper rear wing with UA logos on the endplates, alongside the standard lower lip spoiler. Oh yeah, and the four exhausts are now fashioned in billet.
Urban’s new Managing Director Matthew Welch said: "Our new Urus SE Widetrack styling program is by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced. Every detail… has been designed and produced by our expert in-house team with real intention and passion. We wanted to create something that feels authentically Lamborghini in its spirit, while being unmistakably Urban in its OEM+ design execution. Launching simultaneously in the UK and USA feels exactly right for a car like this. It will attract customers from around the world to Urban."
An exclusive US debut event was planned simultaneously alongside the UK debut in Las Vegas (of course) at Vegas Auto Gallery because what car could possibly be more City of Sin than a wide bodied Lamborghini Urus? Assembled and painted by renown LA customization shop Platinum Motorsport and wearing bespoke UV1R forged wheels supplied by Vossen, this Grigio Keres example exudes aggressive US style and stance.
