NEW RANGE ROVER AND ROLLS-ROYCE GHOST REDEFINED BY URBAN AT SEMA 2023
Urban Automotive, the bespoke modifier of luxury automotive brands, is unveiling its latest products for the Range Rover Full Size and Rolls-Royce Ghost at SEMA 2023 in Las Vegas today. Find Urban Automotive at Booth 24313 in Central Hall.
The exclusive reveal features two of the UK’s most evocative luxury brands redefined by Urban, with the latest Range Rover Full Size and Rolls Royce Ghost both equipped with a range of sophisticated styling enhancements.
Both new vehicles showcase Urban’s latest carbon-fibre styling kits, created inhouse by company owner Simon Dearn and his design team. Designed and handmade in Britain, Urban Automotive’s products are the only full-replacement kits available in carbon fibre, as part of a suite of upgrades which typically includes over 40 individual components.
Both the L460 Full Size Range Rover and Rolls-Royce Ghost feature Urban’s comprehensive styling package, as well as the optional Sport exhaust and a choice of alloy designs from Miami-based premium wheel specialist Vossen. Ahead of the SEMA show, the conversions were undertaken by the highly respected Platinum Motorsport in Los Angeles.
Urban Automotive already offers a wide selection of Land Rover and Range Rover products, but the new Ghost styling kit is only the second Rolls-Royce package on offer, following the success of the enhanced Cullinan luxury SUV range launched in 2022. Since launch, Urban Automotive’s reworked Rolls-Royce Cullinan has already attracted a range of high-profile fans.
Simon Dearn, owner and Head of Design at Urban Automotive, said: “It’s incredibly exciting to be launching our new products at SEMA. Unquestionably one of the key events of the year, SEMA showcases Urban’s new Range Rover and Rolls-Royce Ghost styling packs to a huge audience.
Visitors to SEMA 2023, which takes place from 31st October to 3rd November at the Las Vegas Convention Center, at booth 24313 in Central Hall – Racing & Performance.